Getting to scale: direct marketing vs. mass market thinking
Seth’s Blog
A mass marketer needs to reach the masses, and to do it in many ways, simultaneously. The mass marketer needs retail outlets and fliers and a website and public relations and tv ads and more more more and then… bam… critical mass is reached and success [...]
Does Your Business Website have a Strategic Keyword Plan that has been Researched by an Industry Professional?
For most people, the answer is no.
Lack of quality research and a clear plan of action is the primary cause of failure to getting effectively ranked in Google.
Local Website Marketing provides high level strategic keyword and competitor research that [...]
16 questions for free agents
Seth’s Blog
If you’re starting out as an entrepreneur or a freelancer or a project manager, the most important choice you’ll make is: what to do? As in the answer to the question, “what do you do?”
Some questions to help you get started:
Who are you trying to please?
Are you trying to make [...]
via feeds.copyblogger.com
All marketing is, is identifying a problem or a need and matching an appropriate solution. Too many people think that every person is a prospect, when it is not the case. Only people with a problem or need that you can provide a solution is our target market.
Posted via web from Local [...]
The first step to getting more referrals is to be more referable. No matter what you do to motivate your referral sources if they don’t trust you’ll do a good job, game over. But, even if you are highly referable there are things you can do to motivate your customers to willingly participate in your [...]
Business Owners and Marketing Managers
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