Keyword Research Services in Melbourne
It is essential your website has a keyword research strategy for your website. Without a goal, there is nothing to aim for.
Strategic Keyword Research is Step One in the three phases of getting found online.
Keywords are the fundamental basis behind online consumer behaviour. What a user types in to a Search Engine determines where they will go next.
In order to get found in the search engines, you need to rank high in Google for keywords that matter.
Research Keywords versus Buyer Keywords
You may find certain keywords in your target market that have high levels of traffic. Usually they are more generic in nature and would fit into any search query in Google. These keywords generally have a lower Cost Per Click (CPC) when used in online advertising.
These keywords are usually ‘research’ keywords where the online visitor is researching a topic. Normally web searchers are not in the mood to buy if they use these types of keywords. Advertising keywords built around research keywords can cost your business dearly.
Buyer keyword phrases tend to be very specific, low in traffic volume and have a higher CPC.
Identifying ‘buyer’ keywords should be part of your keyword strategy and planning.
Traffic versus Competition
In a perfect world, your business website would gain high volumes of daily website visitors because their was zero competing web pages. As this is not the case, good keyword research will identify keywords that have good traffic volumes and acceptable levels of competition. Striking the balance between traffic volume and website competition is the key.
The best strategy is to decide which keywords are are winnable in the search engines and pursue them.
Keyword Research and Competition Analysis
Local Website Marketing provides keyword research and competition analysis that will become the basis to your keyword and online strategy.
We will identify relevant keyword terms to your market that have acceptable levels of competition, and a plan to beat the #1 website for the said keyword.
A target keyword strategy will be devised that will enable you to optimise your existing web presence or incorporate it into a newly designed online project.
Get Found, Build Trust and gain New Clients in your local business area.