Website Marketing is Step Three in the three phases of getting found online.
Website Marketing, or Off Page Search Engine Optimisation contributes between 70% and 80% of your websites impact in the search engines.
Having outlined your keyword strategy in Step One, optimised your website with keywords so Google can categorise your website correctly (ie: the way you want) in Step Two, now you need to create references out on the web that deems your site more important to the search engines, and thus ranks you higher.
The Party Principle
I like to the concept of the Party Principle. If you are invited to an exclusive party, people who know it is exclusive will deem you important if they know you are invited to the hard-to-get-invited-to-party.
Google thinks the same way
Google assigns a popularity index to every website. It is called Page Rank or PR. Every site is ranked by Google on a PR scale of 0 – 10. Facebook has a PR of 10, YouTube a PR of 9. A new website has a PR of 0.
Gaining Popularity
If your website is associated with a high PR website, Google will deem that cool and pass on a bit of the websites popularity, love, mojo, or juice to your website.
The way Google associates your website with a high PR website is by seeing a live link (backlink) on the popular website back to your website.
Just Imagine...
If your business was on the front page of ‘The Australian’ Newspaper. People who don’t know your business, will assume it is important because ‘The Australian’ is an important media outlet.
Having backlinks from important websites (read high PR websites) to your website is the equivalent of the Party Principle.
Why Did I Tell You That Story?
Because we provide backlinking services from high PR websites that will help your websites search engine ranking performance.
Know Thy Enemy
The competitive keyword analysis completed in Step One will tell us how many backlinks the #1 website has for your target keyword.
All we have to do is ensure we beat our competitor is build many more backlinks pointing back to your website than what your competitor has. If they have 30, lets put a program together that delivers 400!
This is the exciting part of website marketing where the rubber hits the road. Step One and Two is really preparation for website marketing and getting found in the search engines.
Local Website Marketing Services
We provide backlink building services that will get your ranked higher in the search engines.
If you have read this far, it is time to have a chat…
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