What is Video Marketing?
Online video is an effective communication medium and an excellent tool to help get ranked in the Search Engines.
‘Why use Video Marketing for My Local Business?’
Online Video Stand Out from the Crowd
How many of your competitors are using video? If you type in your keyword phrase into Google, are there any video results? If not, there is an opportunity to stand out from the crowd.
Online Video Builds Rapport and Trust
Video is the best medium for building rapport with a viewer. It allows the viewer to create an affinity with you. It is the best medium to convey your sincerity, knowledge and desire to help a potential client with the problem they need fixing.
Search Engines love Online Video
Google likes video and on most occasions, will provide higher search engine preference to relevant videos rather than relevant text or image links.
‘How Can I Use Online Video Marketing in My Business?’
There are multiple ways you can use online video marketing for your local business:
- Provide video on your website and web pages – more engagement.
- Submit your videos to YouTube - more awareness
- Provide training and educational videos as part of an email course – See Local Website Marketing’s Website Marketing Video Training course.
- Include video in your monthly eNewsletter – educate and build rapport
Get Found, Build Trust and gain New Clients in your local business area.